Find the opening. Keep your own story.

• Problem

  The part of ___ nobody warns you about.

• Problem

  If ___ keeps happening, it is not you.

• Problem

  I stopped doing ___ and here is what changed.

• Contrarian

  Everyone says ___. I do the opposite.

• Contrarian

  You do not need ___ to ___.

• Contrarian

  Spending more on ___ did nothing for me.

• Curiosity

  I did not expect ___ to be the thing that mattered.

• Curiosity

  This is what ___ actually looks like up close.

• Curiosity

  Nobody mentions what happens after ___.

• Result first

  This is ___ after ___.

• Result first

  Same ___, different ___.

• Result first

  Here is where I got to, and what it took.

• Social proof

  A customer said ___. Their words, not ours.

• Social proof

  The review that made me try ___: ___.

• Social proof

  I kept seeing ___ mentioned, so I checked.

• Scenario

  It is ___ and I have ___ minutes.

• Scenario

  Packing for ___? This is the one thing I bring.

• Scenario

  The ___ routine, start to finish.

• Interrupt

  Stop. Look at ___.

• Interrupt

  Do not buy ___ until you have seen this.

• Interrupt

  Put ___ down for a second.

• Listicle

  Three things I wish I knew about ___.

• Listicle

  Two ways to use ___, one of them wrong.

• Listicle

  Five seconds, four steps, one ___.

These are structures, not scripts. The blanks are where your own approved product facts go. We do not write a claim we cannot trace to something you gave us.