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Ad variation generator

Same story.
A different first impression.

Try a new hook, CTA or format. Keep the rest yours.

A variation is new work and is quoted as new work. Nothing replaces the ad you already have.

One original. More possibilities.

Different hooks. Same product story.

The first line is what earns the next three seconds. Change it without touching anything else.

  1. Original · 01

    The original, example creative
    “Meet Everyday serum.”
  2. Hook A · 02

    Variation 1, example creative
    “A closer look at Everyday serum.”
  3. Hook B · 03

    Variation 2, example creative
    “Get to know Everyday serum.”
New opening. Same product story.Footage + copy demo · not rendered variants.

Your variation board

Keep what works.
Change what you choose.

Use a saved ad
01 · The originalSample

Editable sample · make it yours.

Product name

Everyday serum

Original script

Meet Everyday serum.
A skincare serum in a glass dropper bottle.
Explore the product.

Change

Hooks · 2 variations

Exact text to replace · use first line

“Meet Everyday serum.”

Replace only this text. Keep the rest of the script. Or rewrite the whole thing; both are offered in the composer.

Original format & direction

Creative direction (optional)

Direction carries into the editor. Preset proposals do not interpret it with AI. A note here steers you rather than the model.

Original aspect ratio

Before a variation runs you confirm that you have reviewed the original wording and hold permission to use it.

Open Hook Lab

Text drafts only. A script is not an imported or edited video.

02 · Your variations2 variations · 0 selected

Variation 1 · Hook

Replacement hook

“A closer look at Everyday serum.”

Product story + CTA kept.

Variation 2 · Hook

Replacement hook

“Get to know Everyday serum.”

Product story + CTA kept.

Only selected drafts continue. Your original is excluded. You confirm you have reviewed the selected variations, including any new wording, before anything is produced.

Review selected variations View the preserved original

Each variation is priced on its own, and credits are released if a render fails.

Keep your original. Find your next.

One ad doesn't have
to be one idea.

Make another angle

Your next angles start here. Open Projects. Pick the ad they come from.