From a product link to a finished cut

Three ways to start, not one

You can paste a product link, write a sentence describing what you sell, or drop a photo. The composer reads which one you gave it and routes accordingly.

A link is not required, and that is deliberate. Roughly half of the businesses this is built for, barbers, cafes, cleaners, coaches, have no product page at all. A plain physical description of what you sell works just as well from the next stage on, and is often better than shop marketing copy.

Evidence before creative

Before any angle is written, the product page is read and whatever you paste as reviews is mined into cited evidence. Each piece is a verbatim quote with a source attached, grouped by the theme it supports.

This is the spine of the whole product, not a nicety. Nothing downstream may state a fact that does not trace back to one of those rows. If there is no evidence for a claim, the claim does not get made, and the angles stay with what the product page itself states.

Angles, then openings

An angle is one guess at why somebody buys, written as a bet rather than a feature list: who it is for, and why we think so. You pick the guess you believe.

From the chosen angle come eight different openings. They are not eight wordings of one idea; each makes a different kind of argument, and the screen tells you how many distinct arguments you actually have. Below four, you are testing phrasing rather than ideas.

Each opening carries its word budget and whether it is cited. An opening that claims other people love the product needs a real review to quote, and is marked unusable until there is one.

The storyboard is free. The render is not.

Building storyboards costs nothing, and you can edit the plan, the scenes, the shot order and the spoken lines before anything is produced.

Production is where money moves. Every generation reserves credits before it is submitted, settles them on success and releases them on failure. You are quoted the exact cost and approve it before anything is made.

Validate on the draft tier first. A hero second costs roughly twice a draft second, so the cheap pass is where you find out whether the idea works.

What comes out

A finished cut, exported at 9:16, 4:5 and 1:1. Captions are burned into the file rather than carried as a separate track, because these ads are watched muted and a caption that depends on the player is a caption that often does not appear.

Exports are handed over through a compliance check that names the specific failing item rather than refusing with a generic policy message.

Two things this does not do

It does not post to your ad accounts. You get the files and run them yourself. The connections feature is for assistant tools, and connecting one approves neither spending nor publishing.

It does not invent proof. No testimonial, rating, statistic or before and after is generated. If you want an ad that quotes a customer, paste the review first.